It’s hard to believe that this evening- The Secret Dinner– was almost two weeks ago already. After months of preparing and planning, the evening celebrating the launch of the Captured In Squares website (the photo styling company I run with friend and blogger, Janette of Ava to Zoe) came and went in a flash- don’t the best kind of nights always go by too fast? A lot of love and time went into planning what Janette and I hoped would be a creative way to launch our website and we’re sharing some of the details on our blogs.
The catch of The Secret Dinner was that hostesses and location would be kept a secret until the last minute (hence the name), but hints were dropped on the event’s Instagram page so guests would have some idea of what to expect. This was able to increase instagram followers on our page, which is fantastic as it means people must really be interested! A lot of businesses and people have to use growth services to increase their followers, so we were happy to find another way to do it. That’s not to say that we won’t ever use a growth service though, despite the fact that this Kicksta review is rather damning. Thankfully there are many alternatives out there.
I had the task of taking Janette’s idea of a secret dinner (all credit goes to her for the idea) and bringing all the details together while she hustled away on getting the website ready for the launch. Inspired by a wall of dreamcatchers, we wanted to go with a style that was a little bit boho/ rustic/ vintage with a white, gold, green colour scheme with accents of dark red for drama/ contrast. Let the pinning marathon begin!
The theme of the evening was ‘a night to inspire’ and we wanted to use it as an opportunity to bring together some of our supporters and clients since starting Captured In Squares as a way of saying thank you. It was a chance to enjoy an al fresco meal in good company while swapping stories and experiences from being in business. Hose d’oeuvres from Fork & Knife Catering and flatbread from Rocky Mountain Flatbread were served alongside wine from Evolve Cellars, followed by a show- stopping naked cake by The Cake Mama.
We wanted the dinner to be outside to make the most of the last of the late Summer nights and our date in August didn’t disappoint. As a final way of keeping everything a secret until the last minute, guests had to walk down a path to enter the dinner area, turning a corner to see the set up. We opted for a low- lying palette table set with white and gold, vintage wine glasses, and wooden cutlery; menus were placed at each setting topped with a fresh sprig of greenery from my parent’s garden. Pretty finishing touches included a table- length runner of fresh seeded eucalyptus (Budget Blooms) from placed on top of sheet music and fabric, tea lights (Canvas Candle Co), the words ‘inspire’, ‘ignite’, ‘achieve’ in gold calligraphy (Paper + Parties Co) at each place setting, and a notebook topped with a mini dream catcher (Shop Ava to Zoe) for each guest. Since it was a low table, piles of cushions and blankets surrounded the table so the ladies could lay them out as desired and sit comfortably.
We kept the decor simple, using a palette to display a selection of the photos from Impressed App we’ve taken since starting Captured In Squares, and decorating the food table in a vintage lace tablecloth and fresh flower bouquet provided by Budget Blooms. Fresh greens and a dream catcher (another Shop Ave to Zoe piece) served as a backdrop, with a vintage magazine wrack as a wine holder on the table. Because we used a tablecloth, it was really important to use a measure for a table cloth dimensions so that it wasn’t hanging too much off the table. The last thing we wanted was to have beautiful lace dragging along the floor. The cake made for a pretty focal point, finished with fresh flowers from Budget Blooms and a gold ‘Captured In Squares’ calligraphy cake topper from Paper + Parties.
We ended the evening with prize bags contributed by some of the event’s sponsors: The Handpicked Home, Canvas Candle Co, Kristina Benson Art, Marsh&Mallow, and Budget Blooms, and a heartfelt thank you to the ladies in attendance. The notebooks and mini dream catchers from the table were sent home with the guests along with a swag bag of goodies as our way of showing our appreciation for everyone who came. And just like that, the evening was over. Janette and I couldn’t have been happier with how everything came together and how we marked the milestone of launching our website. It was a heart full moment and we are both so grateful for everyone who helped us bring it together and attended. For more details about The Secret Dinner, see below and visit this post on the CIS website.
Thank you to these sponsors for helping us bring together The Secret Dinner 2017!
Photos & Styling by Captured In Squares
Food & Refreshments
Swag Bags + Prizes